According to a report by Bloomberg, Apple is currently in discussions with both OpenAI and Anthropic as it seeks to integrate advanced large language models (LLMs) into future versions of Siri. The move signals Apple’s growing urgency in catching up in the fast-evolving AI race, where its virtual assistant has lagged behind rivals.
Sources familiar with the matter say Apple is exploring potential partnerships that would allow it to leverage the AI models developed by either company to power a more intelligent and responsive Siri experience. While Apple continues to develop its own in-house AI technologies, collaborating with external leaders in the field could accelerate the deployment of AI-driven features that users now expect—giving Apple time to mature its proprietary solutions in parallel.
Privacy at the Core
As part of its due diligence, Apple is reportedly testing models from both OpenAI and Anthropic on its Private Cloud Compute infrastructure—a system designed to uphold Apple’s long-standing commitment to user privacy. These tests aim to assess the feasibility of integrating third-party AI models while maintaining the security and confidentiality of user data.
Anthropic’s Edge—and Its Price Tag
Sources also indicate that Anthropic’s models may currently be outperforming OpenAI’s in terms of technical suitability for Apple’s requirements. However, negotiations with Anthropic are reportedly complicated by cost: the company is believed to have proposed a deal worth several billion dollars per year, a price that may give Apple pause.
This financial hurdle is likely why Apple has kept the door open to a partnership with OpenAI, positioning it as a potential alternative should the Anthropic deal prove too expensive or otherwise unviable.
A Strategic Pivot for Siri
While no final agreement has been reached, Apple’s active engagement with both AI powerhouses underscores a strategic pivot in how it approaches Siri’s future. The company appears increasingly willing to tap into external expertise to deliver a smarter, more capable virtual assistant that can compete with offerings like ChatGPT, Google Assistant, and Alexa.
As the AI landscape rapidly evolves, Apple’s deliberations reflect its intent to remain a key player—balancing innovation, user experience, and privacy in the next generation of its digital assistant.
